Giving to Charity Trends

This article looks at some statistics regarding giving to charity in the UK. This includes the numbers giving, average donation amounts, and interesting trends.

Over half of adults in the UK donate financially to charitable causes on a regular basic. This does not include volunteering time. In 2009/2010 people in the United Kingdom were on average giving £12 a month to charity. For most people it is less than this figure but some give significantly more, therefore increasing the average figure. 8% of the total came from donations of more than £100 a month, but this does not include the very wealthy giving very large amounts. 2009/2010 statistics are not available but in 2008/2009 there were 100 donations of more than £1 million.

Impact of the Recession

The recession was expected to have a significant impact on charitable giving but this has not happened to a large extent. In 2007/2008 donations went down a little, but they have increased again since. This is shown in things such as Children in Need, where amounts raised have continued to rise despite fears that the recession would have a negative impact. Since the recession hit, both the number of donations and the average amounts have increased, although the increase could be concentrated amongst those not particular impacted by the recession.

Giving at Home or Abroad

In recent years those giving to overseas causes has increased, with around a quarter of donations having gone outside of the country in the last few years. It is difficult to judge whether this is a general trend or whether there has been more large natural disaster the last few years. These types of events attract a lot of media coverage and tend to therefore lead to large numbers of donations. The earthquake in Haiti and earthquake and tsunami in Japan are good examples of this. These are visually tragic with thousands impacted suddenly. With people emotionally involved they are more likely to donate on instinct. The increases in giving to these types of causes also suggest a higher proportion of charitable giving is through one-off donations or occasionally giving rather than it being regular, for example monthly.

Which Demographics Donate Most?

Perhaps surprisingly, the age range that donates the most to charity amongst women and amongst men are very different. The women who contribute most to good causes are those in their 40's, 50's and 60's, while men aged between 16 and 24 contribute more than any other age range.

How About Volunteering?

Around 40% of adults in the UK volunteer for a good cause at least once a year, with roughly 25% volunteering on at least a monthly basis. This has increased over the last five years. The recession has actually had a positive influence on this, with some who have been made redundant volunteering until they find suitable employment. Volunteering for a worthy cause is a good way for people to donate to charity who cannot afford to give financially. The general trend is a decrease in the numbers volunteering on a regular basis and an increase in people volunteering occasionally.

Andrew Marshall ©

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Why Charitable Giving Decreases In A Tough Economy

Charitable giving has been in decline in correlation with the U.S. economy, which should come as a surprise to no one. The recession has resulted in job loss, declining wages and an overall lower standard of living for most Americans.

With money being harder to come by, American consumers have also changed their discretionary spending habits. Because of that many businesses both large and small have felt the crunch of declining sales and lower profits. Included in that crunch have been charities and non-profit organizations. Anyone who relies on charitable giving is feeling the pinch as both businesses and individuals have reigned in their donations and financial support.

According to the Internal Revenue Service, the amount written off on tax returns attributed to charitable giving declined 10 percent in 2007. Charitable giving declined another 14 percent in 2008 according to the data, a far greater drop than had been anticipated or had been expected by experts.

The obvious reason for the decline is a simple lack of cash on hand. With Americans out of work or forced to survive on lower wages, charitable giving is often the first item chopped from the household budget. With houses losing value, and many individuals in their own financial distress, it is not a shock that the amount of charitable giving is in decline.

These IRS figures reflect only the approximately 75 per cent of taxpayers who itemize their deductions, and does not include people who donate cash at cash registers, churches, or other impulse donation sites. (Even those organizations have seen a drop off in the amount of cash-based charitable giving during high giving times of the year.) Furthermore, many individuals who are more affluent cannot write off the entirety of their charitable giving, which means they are only giving up to the amount they can write off. As a result, charitable trusts and grant providing non-profits have also reported a steep decline in the amounts of grants provided because of a loss in donors.

These organizations were also particularly affected by the roller coaster performances of the stock market during the recession. While working class Americans were seeing their 401Ks and pensions decline, charitable foundations, many of which are based on sizable endowments invested in the market, saw much of the growth experienced in previous years simply disappear.

While things have been dire for the past couple of years, directors of charities and non-profits see reason for long-term optimism. They cite the long-range nature of their organizational finances and the ability of the market to rebound. A return to a healthy economy would also presumably return some of the disposable income available for charitable giving. This means a better outlook for these nonprofits that have managed to hang on in the down times.

Another reason for optimism is the emergence of organizations that have combined consumer purchasing with charitable giving. With "necessity being the mother of invention," several retail outlets have cropped up, particularly on the Internet, that have partnered with charities and non-profits to donate a portion of their revenues to these organizations. In this way, charity-conscious consumers can still buy the things they need and want and get the sense of reward associated with charitable giving.

As we enter a presidential election year, no doubt the economy and how to revive it will be front and center in the debates. Closely watching will be the directors of charities and non-profits eager to see the economy rebound, and with it, a return to the increased charitable giving they saw in years past. The millions of Americans who benefit from these organizations and the work they do will be watching as well.

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